I'm within walking distance of a Toyota/Scion/Saturn dealership and I have to say the Tacoma's are nice. My brother had one for a few years and Archie's dad would like to get one but their base price is about 30k and he says he's not paying that for a little truck when he can get a full size that price elsewhere.
I Am The Lawgiver
And used Tacomas hold their value very, very well, too. Awesome trucks, but as you say, a Dodge Ram isn't all that much more expensive...
Love that video. Four Wheels of Fury!